Project Goals
To drive awareness of FARM Rio’s arrival in Paris, create several marketing efforts throughout the summer and during the Olympic Games.
Scope of Work
- Project Management
- Communication Strategy
- Marketing Activation Plan
- Influencer, Community and PR Strategy
Communication
Special launch communication developed to connect the brand position with the city essence.
Marketing Activation
To mark the opening of its second European flagship and the launch of the latest summer collection, the brand hosted a vibrant carnival experience open to the public in Le Marais.
Influencer and Community Strategy
Paid Ambassadors Content
Media Strategy
Paid press and ads strategy with Elle France to reinforce local awareness.
Project Results
110M
Total impressions
14+
press articles
$265K
Earned Media + MIV Value
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