#LookRemix

Project Goals

To engage with the TikTok community and boost AMARO’s visibility, driving social impressions and mentions across the platform.

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Scope of Work

• Influencer Marketing
• Social Content Strategy
• PR Strategy

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Influencer Strategy

The challenge started with 10 paid collaborations with relevant TikTok creators, who were responsible to introduce the challenge to their communities.

@vitoriaportess

Abrir mão do conforto na quarentena? Jamais!! Montei esse #LookRemix da @amarofashion para inspirar quando a pandemia acabar!! #AMAROlook

♬ original sound – AMARO

@elizianeberberian

Desafio da Amaro🌿glamour no desafio #LookRemix da @amarofashion concorra a R$2000 em looks + chance de co-criar uma coleção! Vamos?

♬ AMARO LookRemix – AMARO

@jordannamaia

Misture um look comfy + glamour e participe do desafio #LookRemix da @amarofashion e concorra a R$2.000 em looks + chance de co-criar uma coleção😍

♬ AMARO LookRemix – AMARO

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Social Content Strategy

AMARO partnered with TikTok and created the #LookRemix challenge, inviting users to produce fun, original videos showcasing their most comfortable quarantine outfits. The five best entries inspired a capsule collection and earned a generous gift card for use on the website.

@amaro

Lançamos hoje a coleção AMARO + TikTok, co-criada com os vencedores do challenge LookRemix. Confere todos os looks no link no nosso perfil! #foryou

♬ original sound – AMARO

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Project Results