London Spring Art Session

Project Goals

To drive awareness of FARM Rio’s arrival in London, celebrate the launch of the Spring Summer 24 collection, boost sales, and engage the local community.

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Scope of Work

• Project Management
• Marketing Activation Plan
• Influencer and Community Strategy
• Offiline Media Strategy

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Marketing Activation

To celebrate the first flagship in Europe and the newset Spring Summer collection, the brand featured with Mangueira (Famous Samba School in Brazil) to bring the brazilian vibes to the party for 100 local tastemakers, influencers and press.

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Influencer and Community Strategy

Managing guestlist product seeding and local community management with the guests during the event.

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Offline Media Strategy

OOH media targeting Chelsea metro stations surrounding the store area.

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Project Results