Project Goals
To drive awareness of FARM Rio’s arrival in Brooklyn, enhance brand credibility, boost sales, and foster meaningful engagement with the local community.
Scope of Work
- Project Management
- Influencer Content Strategy
- Community Management
- Marketing Activation Plan
Marketing Activation
The major initiative was a celebration event in a stunning location: the Brooklyn Grange. Always with the dream of bringing Brazilian culture to the world, the brand featured Brazilian attractions such as Furacão 2000 and passinho, creating an experience for more than 250 guests, including press and local influencers.
Influencer Content Strategy
Event – Paid Posts
Support Communication – Paid Posts
Results
- 2M total impressions
- 7.7M total reach
- $380K earned media value
- 339 social media placements (mostly organic)
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